A practice ground for GTM tracking

The funnel, event by event

Every page of the store pushes its matching GA4 event. None of them is simulated — they are the ones you will meet in your own integration.

1. view_item_list Opening the catalogue, with each product's position.
2. select_item Clicking a card's link — never its add button.
3. view_item Landing on a product page.
4. add_to_cart Adding to the cart, from a card or from a product page.
5. remove_from_cart Removing a line from the cart.
6. view_cart Showing the cart, once the lines are painted.
7. begin_checkout Arriving on the checkout page.
8. add_payment_info Picking a payment method.
9. purchase Order confirmation, once per transaction.